ITunes is the world’s best way to play — and add to — your collection of music, movies, TV shows, apps, audiobooks, and more. Right on your Mac or PC. • • • The history of begins in 2001 and continues to the present. Initially conceived as a simple music player, over time iTunes developed into a sophisticated multimedia content manager, hardware synchronization manager and e-commerce platform. The current version of iTunes enables users to manage media content, create playlists, synchronize media content with handheld devices including the, and, re-image and update handheld devices, stream Internet radio and purchase music,, shows, audiobooks and applications via the. ITunes logo since version 12.2 on June 30, 2015 Apple based the initial release of iTunes on, a program developed by and released by in 1999. Apple purchased the program from Casady & Greene in 2000. At the time of the purchase, Kincaid, Jeff Robbin and Dave Heller left Casady & Greene to continue development of the program as Apple employees. At Apple, the developers simplified SoundJam's user interface, added the ability to burn CDs, and removed the program's recording feature and support. Apple released version 1.0 of the program under a new name, 'iTunes', on January 9, 2001, at Macworld San Francisco. Macintosh users immediately began poking through iTunes's, where they discovered numerous and other resources that indicated that iTunes was a re-engineered Sound Jam MP. Casady & Greene ceased distribution of SoundJam MP on June 1, 2001 at the request of the developers. Originally a -only application, iTunes began to support Mac OS X with the release of version 1.1 in March 2001. Release 2.0 added support for a then-new product, the iPod. Version 3 dropped Mac OS 9 support but added smart and a ratings system. In April 2003, version 4.0 introduced the iTunes Store; in October, version 4.1 added support for and. Introduced at Macworld 2005 with the new, Version 4.7.1 introduced the ability to convert higher-bitrate songs to 128kbit/s automatically, as these devices did not natively support audio encoded in or formats, also improving the value proposition of the Shuffle's limited flash-only storage. Version 7.0 introduced and in September 2006. In March 2007, iTunes 7.1 added support for Windows Vista, and 7.3.2 was the last Windows 2000 version. ITunes lacked support for 64-bit versions of Windows until the 7.6 update on January 16, 2008. ITunes is currently supported under any 64-bit version of Windows, although the iTunes executable was still 32-bit until version 12.1. The 64-bit versions of Windows XP and are not supported by, but a workaround has been devised for both operating systems. Version 8.0 added playlists, grid view, and a new default visualizer. ITunes 9 added 'Home Share' enabling automatic updating of purchased items across other computers on the same subnet and offers a new iTunes Store UI.
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